Now that is tempting! A secondary aspiration begins to make sense (even if the wants the aspirations cause don't make any sense at all). What they should have done for a complete personality model is to apply a weighting factor to all the aspirations and then balance the sim's wants and fears with a rules-based logic engine.
After all, everybody has some level of aspirations toward wealth, popularity, family, romance, and adventure. (They completely missed important human aspirations like community service, spirituality, tribal identity, self-esteem, security, health, and personal power.) How important those things are varies from individual to individual, but all humans have all them to varying degrees.
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Who are all these people and what do they know? 
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